Creating a Killer Content That Converts Audiences

Introduction

Welcome to part 4 of our Ultimate SEO Checklist series. This post features the importance of content in Search Engine Optimization (SEO).

Our Series:

• Part 1 The Basics checklist
• Part 2 Technical SEO checklist
• Part 3 Keyword Research checklist
• Part 4 Content creation checklist
• [COMING SOON] Part 5 On-page optimization checklist

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Content Checklist

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1. Understand your key audience

There is more than just a specific keyword your potential audience is looking for. To create great content you must understand your audience.

• What problems are they trying to solve
• What questions do they have
• What are they trying to achieve

Analyze your audience on different platforms like Facebook, Reddit, Quora, or Discord. Find out about the hot topics and what information your audience is searching for. Research is the single most important step of content creation

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2. Add a table of contents

We live in a busy world where every single minute counts. The table of content helps the user navigate quickly through your articles and lets them jump to parts they are interested in. A table of contents can also help you win site links in the SERPs.

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3. Create a heading hierarchy

Heading hierarchy in your long posts helps break your content into multiple sections. This makes it easier to read and understand it. Breaking down your content is not just user-friendly. It also helps search engines understand what your page is all about.

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4. Write compelling copy

If you want the visitors to stay on the page as long as possible, you must write a compelling copy. Convince the readers that you have what they need in a few seconds. It all starts with the winning title and intro. If you don’t catch the reader's attention by the end of the introduction, you can be sure they will exit your page.

But the intro is not everything. Keep your content interesting to the bottom, and deliver your promise. Content on your pages should:

• Deliver the solution to your visitor's problems
• Build trust
• Connect with the visitor
• Educate your visitors on a specific problem

We love using ChatGPT as a free ai tool to ideate on initial copywriting.