February 27, 2023

Creating a Killer Content That Converts Audiences

A 4 Step Checklist Your Audience will Love
- Understanding your audience is the most important step in creating great content. Research their problems, questions, and goals by analyzing them on various platforms like Facebook, Quora, or Reddit.
- Adding a table of contents and a heading hierarchy to your long posts can make your content more user-friendly and help search engines understand what your page is all about.
- Writing compelling copy is crucial in keeping visitors engaged. Start with a winning title and intro, deliver on your promises, and aim to build trust, connect with the reader, and educate them on a specific problem.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


Welcome to part 4 of our Ultimate SEO Checklist series. This post features the importance of content in Search Engine Optimization (SEO).

Our Series:

Content Checklist

1. Understand your key audience

There is more than just a specific keyword your potential audience is looking for. To create great content you must understand your audience.

  • What problems are they trying to solve
  • What questions do they have
  • What are they trying to achieve

Analyze your audience on different platforms like Facebook, Reddit, Quora, or Discord. Find out about the hot topics and what information your audience is searching for. Research is the single most important step of content creation

2. Add a table of contents

We live in a busy world where every single minute counts. The table of content helps the user navigate quickly through your articles and lets them jump to parts they are interested in. A table of contents can also help you win site links in the SERPs.

3. Create a heading hierarchy

Heading hierarchy in your long posts helps break your content into multiple sections. This makes it easier to read and understand it. Breaking down your content is not just user-friendly. It also helps search engines understand what your page is all about.

4. Write compelling copy

If you want the visitors to stay on the page as long as possible, you must write a compelling copy. Convince the readers that you have what they need in a few seconds. It all starts with the winning title and intro. If you don’t catch the reader's attention by the end of the introduction, you can be sure they will exit your page.

But the intro is not everything. Keep your content interesting to the bottom, and deliver your promise. Content on your pages should:

  • Deliver the solution to your visitor's problems
  • Build trust
  • Connect with the visitor
  • Educate your visitors on a specific problem

We love using ChatGPT as a free ai tool to ideate on initial copywriting.

Take your brand to the next level

A successful website shows and tells. It informs users, provides social proof, and answers questions that lead to conversion. The best life coaching website templates do all of these things well, giving potential clients multiple avenues to continue the conversation and sign on for services.

Get a headstart and request a free audit for your site with our experts.